Art Direction | Design | Brand Strategy: Allie Witham

FIZZ is a personal brand project combining three of my favorite things; spooky season, funky illustrations and kombucha! The brand strategy was based on the line “Quench your gut monster.” The characters are depictions of the “gut monsters” we feel when our gut microbiome is out of balance - bring on the prebiotic + probiotic formula in FIZZ kombucha to regulate your gut and get rid of those gut monsters once and for all.